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Overview
MRU Holdings, Inc. uses a unique underwriting model where proprietary analytics and decision tools, as well as traditional credit scoring, are used to determine credit worthiness. Using this unique model, MRU can better serve students and provide them with customized products to meet their higher education financing needs. MRU believes its innovative and exacting approach to higher education financing its unique brand, MyRichUncle, and its student-advocacy position will enable it to grow rapidly into a major player in the student loan market.
MRU generates revenues from origination fees and interest accrued on its student loan portfolio and residual cash flows from the sale or securitizations of portfolios of its student loans. MRU believes that its approach to lending will consistently yield the optimal mix of attractive pricing, acceptable credit risk and a sufficiently deep base of potential customers.
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