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Strategic Growth ModelMRU Holdings, Inc. has a well-developed growth strategy to increase the volume of student loans originated by the company. MRU has a primarily direct-to-consumer business model offering private loans to students through a marketing plan that includes direct mail; national, regional, local and campus print ads; radio spots; and other local marketing events. The company intends to bundle the loans for securitization on an ongoing basis, reflecting the seasonality in the student loan business. In addition to driving growth through our highly successful direct-to-consumer marketing, MRU believes that the power of its proprietary origination platform and the MyRichUncle brand name can be enhanced through strategic partnerships. During the quarter ended March 31, 2007, the Company entered into two marketing agreements with leading companies that provide services to students. STA TravelThrough a partnership with STA Travel, the world's largest student travel organization, students can qualify to receive the funds they need to travel and study abroad as MyRichUncle will be offering student travel loans through U.S.-based retail locations, by phone and online.The Princeton ReviewMRU also entered into an exclusive, multi-year marketing agreement with The Princeton Review, a leading provider of test preparation and educational support services, to provide information about the financial aid process, as well as offer education finance products through various mediums, including The Princeton Review website, a number of popular books, and events nationwide. |
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